Guy Harvey Magazine

WIN-SPR 2018

Guy Harvey Magazine is focused on fishing, boating, scuba diving, and marine conservation. Portfolios from the world's best fishing photographers, articles on gear, travel, tournaments, apparel, lifestyle, seafood recipes, sustainable fisheries.

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Page 64 of 83 | 65 T he Recreational Boating and Fishing Foundation (RBFF) recognized the importance of keeping our "stocks" high and engaged and developed a plan, termed "60 in 60." The acronym refers to a program started on April 1, 2016, aimed to sustain a community of 60 million anglers within 60 months in the U.S. The real message and power of the 60 in 60 program is that by reaching a goal of 60 million anglers, the results could translate into 14 million new anglers contributing $35 billion to the economy, 7.5 million new boaters contributing $10 billion in economic contributions and newly-generated $500 million in fishing license revenue. Over a series of instituted programs and partnerships, the overall benefits of the 60 in 60 program include: increased fishing license sales and boating registrations; a huge bump in tackle and equipment sales; an expanding customer base for businesses; and more funds for states to protect aquatic natural resources through fish stocking, habitat management, fish surveys and boat ramp management. The RBFF's working mechanism to build the structure of achieving the lofty 60 in 60 goal is termed the "R3" methodology, or Recruit, Retain and Reactivate, namely recruiting new anglers, retaining the active anglers and reactivating any anglers who may have slipped off the radar. "Through the R3 program, we provide grants to state agencies and communities to build the programs that benefit fishing communities," states David Rodgers, communications manager for the RBFF. Two recent examples of states benefitting from the program are Vermont, which has instituted the "Reel Fun in Vermont" push utilizing web, print, radio and social media to increase angler participation, while the Nebraska Games and Parks Commission will engage in sending timely and targeted emails to encourage multi-year license renewals and boat registration renewals. Out of all the R3 goals, recruitment, is the hardest nut to crack. "We really try to focus on recruitment as that's where we get the most resistance," explains Rodgers. "Those we retain and reactivate are already engaged and know the experience, but in recruitment efforts, we provide resources to help introduce prospective anglers to fishing." Examples of recruitment include the RBFF's recent partnership with Disney to represent the RBFF brand at the Disney resorts to introduce people to fishing, as well as running "First Catch Centers" across the country. "The First Catch Centers are like Little League and Pop Warner football programs, attracting kids to participate like feeder programs into the sport of fishing," notes Rodgers. "Hopefully, the First Catch initiative will be our Little League or Pop Warner to get kids involved and committed to fishing." The RBFF's 60 in 60 program also has stand-alone initiatives as well, and as Rodgers states, "In 2018, we are setting out to develop two new programs working with Fishing Future in Texas and Pennsylvania Fish and Boat Commissions. The idea is to provide curriculum and draw people with limited or no fishing experience into a series of events to learn about fishing in the area (e.g., rigging Graph courtesy of the Recreational Boating & Fishing Foundation (RBFF)

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